A person using a digital blood pressure monitor with a white cuff on their arm, adjusting the device's screen.

Creating behaviour change

Situation

When a trusted global healthcare brand wanted to launch two new smart blood pressure monitors across EMEA, the brief wasn’t about launching the tech, but to challenge perceptions and change behaviours, encouraging people to get the ‘green light’ for their heart.

Reaction

Success lay in developing a relevant and engaging content package, that would speak to the audience and resonate with media, to drive impactful coverage with a clear, simple and effective call-to-action.

Impact

400%

increase in sales

140

pieces of coverage

78%

of coverage featured product imagery

Activated across

European countries

Impressions in excess of

500m

4.9/5

star consumer rating

Get in touch

To find out how Chemistry we Create can help please contact us on hello@chemistrywecreate.com