A woman relaxing on a white couch using a tablet, with a blue cushion behind her and a medical device attached to her legs.

Creating awareness for pelvic floor strengthening system

Situation

A pelvic floor strengthening system company approached us to successfully launch its new product.

Creating awareness of pelvic floor disorders was critical to gain the reaction the brand needed from patients, HCPs and media.

Our campaign had to drive mass influence and reach to deliver commercial success.

Reaction

Our plan was to develop a multi-faceted, multi-channel campaign to both educate and engage consumers and HCPs, driving both perception and behaviour change.

Impact

Exceeded sales target by

500%

261

sales direct from PR coverage

3500

PR referral visits in week one of launch

6.3%

conversion rate

154

pieces of coverage

450m

total reach

Get in touch

To find out how Chemistry we Create can help please contact us on hello@chemistrywecreate.com